Looking for the perfect way to brighten your hair and keep any brassy tones at bay? Using naturally derived ingredients, the Ethique Town It Down Purple Solid Shampoo Bar is designed to eliminate yellow and brassy tones in dyed or natural blonde, silver or platinum hair.

This vegan shampoo bar is enriched with nourishing cocoa butter to condition, plus babassu and jasmine oils to add shine and body. Beetroot extract is combined with naturally derived pigments and mica for extra colour power.

Combine it with Ethique’s Tone It Down Solid Conditioner Bar for lighter, brighter, more luminous hair.

Each shampoo bar is equivalent to three bottles of liquid shampoo! It’s also 100% soap-free, pH balanced and safe for colour-treated hair. 

Made in New Zealand, Ethique is an award-winning beauty brand known for crafting solid shampoos and beauty products with a purpose. Home-compostable packaging. Certified palm oil-free, vegan and cruelty-free. Made with sustainably sourced and regeneratively produced, biodegradable ingredients.